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Strategies to Mitigate the Effect of Confirmation Bias During Jury Selection and Deliberation

Jury Analyst

In the previous articles of our series on confirmation bias, aka Perception Bias in the legal system, we explored the profound impact of confirmation bias on jury selection and decision-making processes. Trial consultants whose strategies are premised on pseudoscience can lead to ineffective and biased jury selection.

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The Power of Confirmation Bias: Uncovering its Influence on Trials

Jury Analyst

In our previous article, “Confirmation Bias: The Science Behind its Impact on Jury Selection and Litigation ”, we explored the concept of confirmation bias and its profound effects on jury selection and decision-making processes. Pseudoscience is based on subjectivity and intuition, rather than objectivity and empiricism.

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The Case for Scientific Research in Litigation

Jury Analyst

You want to ensure that the group selected is demographically representative of the population you are interested in, and that you clearly define the exclusion criteria for your study so that participants who could confound your results are not included. The benefits of applying empirical research to litigation are numerous.