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How to Build a Thought Leadership Strategy for Your Law Firm

Attorney at Work

While there are a variety of definitions, one theme remains consistent: Thought leadership content should be inspirational and have educational value. Educational content for prospective clients. Thought leaders are typically CEOs, authors, educators and consultants. Thought leadership content varies for different professions.

Education 299
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How Ebooks Showcase Your Expertise and Help You Land Clients

Attorney at Work

Table of contents The Benefits of Publishing an ebook Build Your Brand Educate Potential Clients About Your Services Collect Potential Leads How to Use ebooks in Your Marketing Strategy Set Goals Choose Topics Promote the ebook Repurpose the Content Examples for Law Firms Showcase Your Expertise With ebooks. Build Your Brand.

Education 258
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Don’t Be Afraid to Raise Your Legal Fees

Attorney at Work

While there are myriad ways to market legal services, digital or otherwise, most lawyers still get the vast majority of their new clients the old-fashioned way: referrals from former clients or other lawyers and professionals. Someone has already vouched for the quality of your services. It is not a good, educated guess.

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MyCase + Unbundled Attorney: Grow Your Firm’s Client Base With Quality Leads

MyCase

To address these challenges, MyCase has partnered with Unbundled Attorney to streamline client intake and onboarding for law firms while connecting them with clients seeking unbundled legal services. Unbundled Attorney also educates leads on the value of unbundled legal services, ensuring firms receive high-quality referrals.

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Law Firms of All Sizes Can Easily Integrate AI Tools Into eDiscovery

Attorney at Work

Such fears often stem from a lack of education. In fact, most lawyers already use AI daily in both their personal lives — via tools like Google and smartphone Face ID — and in their professional lives for tasks like legal research. Why the AI hesitation? Among the reasons cited were concerns about consistency and accuracy.

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How Do I Advertise Myself as a Lawyer in 2024?

Lawmatics

Legal marketing isn’t about waiting for referrals anymore. Today’s clients start their search for legal services on Google, comparing firms based on what they see across websites, reviews, and social media. It’s perfect for sharing behind-the-scenes looks, team events, or community involvement, giving a more personable touch.

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Innovation in Law Firms: Breaking the Mold for Better Client Service

CaseFox

They also expect their lawyers to provide high-quality legal services at a reasonable cost. Law firms can embrace alternative billing models, such as fixed-fee billing or value-based billing, to provide clients with more certainty about the cost of legal services.