Understanding Domain and IP Reputation in Email Deliverability
Lawmatics
OCTOBER 6, 2023
If you’re in the legal field, you’re well acquainted with the ways in which a good (or bad!) reputation can have an enormous impact on your practice’s success. Email deliverability is no different; mailbox providers (MBPs) use a variety of factors to determine what kind of reputation should be associated with your emails. Let’s break it down: IP Reputation An IP address is like a home address for your computer on the internet or local network, ensuring data sent from your computer reaches the co
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