Jack Daniel’s Continues, with Trademark Dilution as the New Battleground
IP Watchdog
OCTOBER 15, 2024
The highly publicized ruling came after almost a decade of litigation between the parties over VIP’s “Bad Spaniels” parody dog toy designed to mimic a bottle of Jack Daniel’s. The ruling addressed VIP’s defenses to trademark infringement and trademark dilution. VIP Products, Inc. But the story does not end there.
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