Jack Daniel’s Continues, with Trademark Dilution as the New Battleground
IP Watchdog
OCTOBER 15, 2024
The ruling addressed VIP’s defenses to trademark infringement and trademark dilution. The High Court ruled that VIP had no defense to either cause of action. It continues on remand in Arizona federal court, where this case first began a decade ago in 2014. But the story does not end there.
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