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How Do You Market Legal Services Successfully?

Lawmatics

Marketing a law firm is challenging for attorneys for several reasons: Legal services can be complex and specialized, making it difficult to communicate value to potential clients. Due to the strict ethical rules governing legal advertising, lawyers' marketing strategies may be limited. What is marketing for a law firm?

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Targeting an Industry Niche

Attorney at Work

No one knows for sure what the future will look like for legal services. Major industries, like health care, construction, or transportation, have been discovered and covered by law firms. That’s largely because your knowledge of the law is an assumption — table stakes, as they say.

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The Future of Legal Technology

Lawmatics

Nearly 90% of the respondents to Bloomberg Law’s 2022 Legal Ops + Tech Survey said that “legal tech is important to meeting client demands and improving legal services.” Yes, legal technology has already transformed the field and continues to grow as more and more adopt these tools Why is legal tech growing?

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The 8 Greatest Risks to Law Firm Profitability in 2024

Lawmatics

3 Competition and Market Saturation Navigating an Increasingly Competitive Legal Landscape Law firms today face mounting competition in an already saturated legal services market. Local SEO strategies can notably boost visibility among nearby searchers looking for specific legal services.

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New Pathways to Lawyer Licensure: Part II

WA Bar News

PART 2: NEW PATHWAYS TO LICENSURE APPROVED IN CONCEPT BY WASHINGTON SUPREME COURT—NOW UNDER CONSTRUCTION PRELIMINARY PATHWAY QUESTIONS Q: Is Washington alone in creating alternative pathways to licensure? As part of their bar application, law students would be required to submit a portfolio representing work done during their 500 hours.

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LexisNexis Bets Big on AI Transforming the Legal Industry: Jeff Pfeifer on the Launch of Lexis+ AI (TGIR Ep. 203)

3 Geeks and a Law Blog

Pfeifer predicts AI tools like LexisNexis Plus AI will increase access to legal services by allowing lawyers and firms to work more efficiently and take on more work. So how are you viewing both the benefits of generative AI tools and challenges of AI tools in the legal industry? And in the legal division.

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AI, Ethics, and Excellence: Insights from November 2024’s Vendor Voices

Complex Discovery

Practical guidance also took center stage, with Complete Legal offering a blueprint for client-centric eDiscovery strategies, and Proteus Discovery Group exploring cost-efficient data management practices tailored to construction litigation. Whether its related to disputes, delays, or mishaps, legal battles are an evergreen concern.