What Recent Case Law Tells Us About the Importance of Consumer Surveys in Trademark Cases
IP Watchdog
AUGUST 31, 2021
District Court for the Southern District of Florida ruled against plaintiff Vital Pharmaceuticals, Inc.’s In each of these opinions, the court noted the absence of survey evidence (or, in the Vital Pharmaceuticals case, the inadequacy of an “almost comically flawed” survey). On August 3, 2021, the U.S.
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