Trademark Dilution: When Is An Applicant’s Proposed Mark Problematic For A Trademark Registrant?
InHouseBlog
NOVEMBER 26, 2022
1993), a case where Shell’s RIGHT-A-WAY and arrow design for “service station oil and lubrication change services” was refused registration over a prior registrant’s mark relating to “distributorship services in the field of automotive parts.”. What can we learn from this case?
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